Ocean Conservation Online Networking: LinkedIn – Part 2

Building Your Network Using Groups

Last week I guided you through the different parts of the profile on LinkedIn and told you how to build your profile with keywords so people, with similar interests and perhaps in the same career path, can connect with you. This week I’m going to show you how you can go out and hand pick your Ocean Conservation Online Network.

Online networks on social media sites like Facebook, Twitter, and Google Plus can be tricky because anyone could connect with you. We also think we are better off having more people in our networks. Think of celebrities for example. They often have millions of people following them and this amount is suppose to be some measure of their popularity. But how many of their followers do they really know? And what is the real number with which they interact? Probably not many.

When you build your online network, make sure you connect with people with whom you will be able to interact or else there is no point connecting with them. Remember, you want to be able to converse with people that have similar career paths so you can help each other out.

This is where LinkedIn is awesome as you can target and connect with people based on similar interests or career focus. There is one small problem, LinkedIn doesn’t allow you to connect with someone you don’t know or have something in common with. That is why LinkedIn groups is such a great tool on this career focused social media site.

Check out the video below to see how you can increase your targeted network using LinkedIn Groups in Part 2 of our LinkedIn tutorial.

Feel free to connect with me on LinkedIn, by clicking here, to help you with your Ocean Conservation Career.

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